SilverChef®

Queensland Winner –
Brand Revitalisation
AMI Awards 2020.

SilverChef is a homegrown hospitality equipment financier. Over the past 30 years, SilverChef has invested more than $1 billion in the hospitality industry globally. By reviewing their brand touchpoints and architecture, change was realised. With strong recognition of the SilverChef name, a simpler, cleaner look – and fierce clarity about their role as the purpose-driven, global hospitality finance partner was needed.

Distilling a brand personality that would resonate with customers was key. Out of the workshop came the brand essence, Don’t Dream, Do. While there are many reasons hospitality entrepreneurs don’t follow their dreams, thanks to SilverChef, getting the right equipment is not one of them.

Don’t Dream, Do celebrates the bravery and ambition of hospitality entrepreneurs, demonstrating SilverChef ’s support for them as they pursue their dreams.

Work completed for Nick Did This.